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Key Concepts in Public Relations (Key Concepts (Sage))Professor Bob Franklin
יצא לאור ע"י הוצאת Sage Publications Ltd,
שפת הספר: אנגלית |
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תקציר הספר
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field
- Covers over 150 central concepts in PR
- Paves the way for students to tackle primary texts
- Grounds students in both practice and theory
- Takes it further with recommended reading
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