A No-Nonsense Approach to Customer-Focused Business

In their relentless quest for differentiation, many companies have neglected the very activities that matter most to customers.

This refreshingly straightforward book argues that it is not the addition of unique gizmos or features that wins and keeps customers, but the steadfast delivery of the basics, such as products that actually work and reliable services that take place on time. Fresh company examples show how lasting competitive advantage comes not from being radically different, but from being Simply Better at delivering what customers really want.