The bestselling author of The End of Nature issues an impassioned call to arms for an economy that creates community and ennobles our lives
In this powerful and provocative manifesto, Bill McKibben offers the biggest challenge in a generation to the prevailing view of our economy. For the first time in human history, he observes, “more” is no longer synonymous with “better”—indeed, for many of us, they have become almost opposites. McKibben puts forward a new way to think about the things we buy, the food we eat, the energy we use, and the money that pays for it all. Our purchases, he says, need not be at odds with the things we truly value.
McKibben’s animating idea is that we need to move beyond “growth” as the paramount economic ideal and pursue prosperity in a more local direction, with cities, suburbs, and regions producing more of their own food, generating more of their own energy, and even creating more of their own culture and entertainment. He shows this concept blossoming around the world with striking results, from the burgeoning economies of India and China to the more mature societies of Europe and New England. For those who worry about environmental threats, he offers a route out of the worst of those problems; for those who wonder if there isn’t something more to life than buying, he provides the insight to think about one’s life as an individual and as a member of a larger community.
McKibben offers a realistic, if challenging, scenario for a hopeful future. As he so eloquently shows, the more we nurture the essential humanity of our economy, the more we will recapture our own. Bill McKibben is the author of ten books, including The End of Nature, The Age of Missing Information, and Enough: Staying Human in an Engineered Age. A former staff writer for The New Yorker, he writes regularly for Harper's, The Atlantic Monthly, and The New York Review of Books, among other publications. He is a scholar in residence at Middlebury College and lives in Vermont with his wife, the writer Sue Halpern, and their daughter. In this manifesto, Bill McKibben offers the biggest challenge in a generation to the prevailing view of our economy. For the first time in human history, he observes, "more" is no longer synonymous with "better"—indeed, for many of us, they have become almost opposites. McKibben puts forward a new way to think about the things we buy, the food we eat, the energy we use, and the money that pays for it all. The animating idea of Deep Economy is that we need to move beyond "growth" as the paramount economic ideal and pursue prosperity in a more local direction, with cities, suburbs, and regions producing more of their own food, generating more of their own energy, and even creating more of their own culture and entertainment. McKibben shows this concept blossoming around the world with striking results, from the burgeoning economies of India and China to the more mature societies of Europe and New England. For those who worry about environmental threats, he offers a route out of the worst of those problems; for those who wonder if there isn't something more to life than buying, he provides the insight to think about one's life as an individual and as a member of a larger community. A generation ago, many environmentalists advocated "deep ecology," through which they sought to move beyond short-term, piecemeal reforms by asking profound questions about the choices people make in their daily lives. McKibben demonstrates that we need a similar shift in our thinking about economics—we need to think about the "deep economy" that takes human satisfaction and societal durability more seriously. As he shows, the more we nurture the essential humanity of our economy, the more we will recapture our own. "It would be unwise to dismiss McKibben's ideas as pipe dreams or Luddism. He makes his case on anecdotal, environmental, moral and, as it were, aesthetic grounds. An attentive, widely traveled writer and environmentalist, McKibben cites the success of local projects around the world, from a rabbit-raising academy in China to a Guatemalan cooperative that manufactures farm machinery from old bicycles."—Lance Morrow, The New York Times Book Review "It would be unwise to dismiss McKibben's ideas as pipe dreams or Luddism. He makes his case on anecdotal, environmental, moral and, as it were, aesthetic grounds. An attentive, widely traveled writer and environmentalist, McKibben cites the success of local projects around the world, from a rabbit-raising academy in China to a Guatemalan cooperative that manufactures farm machinery from old bicycles."—Lance Morrow, The New York Times Book Review "I'd like to see Deep Economy read in every Econ 101 class. Bill McKibben asks the central human question: What is the economy for? The stakes here are terrifyingly high, but with his genial style and fascinating examples of alternative approaches, McKibben convinces me that economics is anything but dismal—if only we can learn to do it right!"—Barbara Ehrenreich, author of Nickel and Dimed "The cult of growth and globalization has seldom been so effectively challenged as by Bill McKibben in Deep Economy. But this bracing tonic of a book also throws the bright light of McKibben's matchless journalism on the vibrant local economies now springing up like mushrooms in the shadow of globalization. Deep Economy fills you with a hope and a sense of fresh possibility."—Michael Pollan, author of The Omnivore's Dilemma "How is our nation going to cope with global warming, peak oil, inequality, and a growing sense of isolation? Bill McKibben provides the simple but brilliant answer the economists have missed—we need to create 'depth' through local interdependence and sustainable use of resources. I will be requiring this inspiring book for my students, and passionately recommending it to everyone else I know."—Juliet Schor, professor of sociology, Boston College, and author of The Overspent American "Bill McKibben works on the frontiers of new understandings and returns with his startling and lucid revelations of the possible future. A saner human-scale world does exist—just over the horizon—and McKibben introduces us to the people and ideas leading us there."—William Greider, author of The Soul of Capitalism: Opening Paths to a Moral Economy "Beginning with his prescient treatise on global warming, The End of Nature, McKibben has been investigating and elucidating some of the most confounding aspects of our lives. He now brings his signature clarity of thought and handsomely crafted prose to a pivotal, complicated subject, the negative consequences of our growth-oriented economy. McKibben incisively interprets a staggering array of studies that document the symbiotic relationship between fossil fuels and five decades of dizzying economic growth, and the many ways the pursuit of ever-higher corporate profits has led to environmental havoc and neglect of people's most basic needs. At once reportorial, philosophic, and anecdotal, McKibben, intoning the mantra 'more is not better,' takes measure of dimini