Peterson's 440 Great Colleges for Top Students is a selective college guide of 440 (more than any other "top" or "selective" or "best of" guide!) chosen colleges and universities with entering-class statistics indicating they routinely attract and admit an above-average share of the nation's high-achieving students. Schools are chosen based on Peterson's proprietary analysis of data received from the schools, relating to statistics of a school's most recent incoming freshman class. Each institution has a full-page statistical profile. Sponsors are given the opportunity to have a 100-word announcement on the subject of their choice appear with their profile.

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