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Smoke and Mirrors: How to Bend Facts and Figures to Your AdvantageNicholas Strange
יצא לאור ע"י הוצאת A&C Black,
שפת הספר: אנגלית |
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Smoke and Mirrors takes a comprehensive and entertaining look at how charts, graphs, and diagrams can be used to massage a message in business, research, or government without fibbing outright. Using real examples, it describes fifty-seven different techniques of presenting information in a way that supports your angle. Each technique is given a PDQ (potential deceit quotient) as well as an STD (sore thumb discount).
Droll and informative, Smoke and Mirrors is a perfect companion for anyone who produces charts and graphs at work, anyone who has them thrust upon them, and anyone wanting to read between the lines.
Nicholas Strange is an independent management consultant. A graduate of the London School of Economics and INSEAD in Fontainebleau, he began his career at McKinsey before becoming director of Ingersoll Engineers, with an international responsibility for graphics and other consultant training.