With his dynamic on-air personality and his trademark cry of "Burn, baby! BURN!" before spinning the hottest new records, Magnificent Montague was the charismatic voice of soul music in Chicago, New York, and Los Angeles from the mid-1950s to the mid-1960s. In this memoir Montague recounts his momentous radio career, which ran from the era of segregation to that of the civil rights movement. He also tells the broader story of a life spent in the passionate pursuit of knowledge.