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What the Best MBAs Know: How to Apply the Greatest Ideas Taught in the Best Business SchoolsPeter Navarro
יצא לאור ע"י הוצאת McGraw-Hill,
שפת הספר: אנגלית |
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תקציר הספר
Easy access to the essential knowledge and skills of a top-level M.B.A. program--without having to attend a lecture Fascinating boxes discussing real-world situations and applications Companion website with interactive exercises, key links, and more Focused review questions and exercises for each chapter and area Charles P. Bonini, Graduate School of Business, Stanford University Leslie K. Breitner, Daniel J. Evans School of Public Affairs at the University of Washington Richard J. Lutz, Warrington College of Business Administration at the University of Florida Steven L. McShane, Graduate School of Management at the University of Western Australia Steven Nahmias, Leavey School of Business at Santa Clara University Stephen A. Ross, Sloan School of Management, Massachusetts Institute of Technology Daniel F. Spulber, Kellogg School of Management, Northwestern University Mary Ann Glinow, Florida International University Barton Weitz, Warrington College of Business Administration at the University of Florida Jeffrey F. Jaffe, Wharton School of Business, University of Pennsylvania Randolph W. Westerfield, Marshall School of Business, University of Southern California
What the Best MBAs Know provides professionals who don't have the coveted M.B.A. designation with the skills and knowledge taught in today's finest programs. Professors from Stanford, MIT, Northwestern, and other influential programs contribute detailed chapters on broad-scope topics such as strategy, functional areas including accounting, and key disciplines from managerial economics to decision analysis.
The resulting application-based book gives readers complete mastery over the most important concepts of an M.B.A. education, leveling the playing field between M.B.A. and non-M.B.A. professionals. Organized according to the subject matter of the core M.B.A. curriculum, this unique and valuable book features:
Contributors
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