It’s an all too common scenario: A great company breaks from the pack; the analysts are in love, the smiling CEO appears on the cover of BusinessWeek and Fortune, the stock soars. Two years later, the company is in flames, the CEO is under attack, and the stock has tanked.

Why does this sort of thing keep happening at respectable companies like Motorola, Quaker, and Sony, all of which have very smart, hard-working senior executives? And how can you tell if it’s about to happen at your own company?

Why Smart Executives Fail answers these and many more crucial questions. Sydney Finkelstein, a distinguished professor at Dartmouth’s Tuck School of Business, carried out a six-year study of leadership failure, the largest of its kind. After hundreds of interviews with insiders at top companies that got into major trouble—such as GM, Mattel, and RiteAid—Finkelstein figured out the common causes behind failures in wildly different types of companies. He explains "the seven habits of spectacularly unsuccessful people" that drive smart managers to make catastrophic mistakes.

As much about psychology as it is about business, Why Smart Executives Fail tells the stories of more than fifty great business disasters and includes exclusive interviews with many of their leaders, in which they explain what really led to their disastrous decisions....

Why do smart and experienced leaders make flawed, even catastrophic, decisions? Why do people keep believing they have made the right choice, even with the disastrous result staring them in the face? And how can you be sure you're making the right decision--without the benefit of hindsight?

Sydney Finkelstein, Jo Whitehead, and Andrew Campbell show how the usually beneficial processes of the human mind can become traps when we face big decisions. The authors show how the shortcuts our brains have learned to take over millennia of evolution can derail our decision making. Think Again offers a powerful model for making better decisions, describing the key red flags to watch for and detailing the decision-making safeguards we need.

Using examples from business, politics, and history, Think Again deconstructs bad decisions, as they unfolded in real time, to show how you can avoid the same fate....