La ciencia del olfato aplicada a la vida cotidiana. En los ultimos años, la ciencia ha sido capaz de realizar considerables avances en relacion con el funcionamiento de nuestro sistema olfativo, desde la percepcion de las moleculas en la nariz hasta las imagenes mentales que se crean en el cerebro. Hoy se sabe que el sentido del olfato posee una fuerza inigualable y ayuda a conservar escenas emocionales con una claridad pasmosa. El olfato provee una gran cantidad de informacion sobre el sabor de los alimentos y sobre nuestro entorno, condiciona los gustos del consumidor y esta relacionado con nuestra capacidad para ser creativos. / Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents. In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbecks Cannery Row; why John Waters revived the smellie in Polyester; and what innovations are coming from artists like the Dutch aroma jockey known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.

La ciencia del olfato aplicada a la vida cotidiana. En los ultimos años, la ciencia ha sido capaz de realizar considerables avances en relacion con el funcionamiento de nuestro sistema olfativo, desde la percepcion de las moleculas en la nariz hasta las imagenes mentales que se crean en el cerebro. Hoy se sabe que el sentido del olfato posee una fuerza inigualable y ayuda a conservar escenas emocionales con una claridad pasmosa. El olfato provee una gran cantidad de informacion sobre el sabor de los alimentos y sobre nuestro entorno, condiciona los gustos del consumidor y esta relacionado con nuestra capacidad para ser creativos. / Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents. In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbecks Cannery Row; why John Waters revived the smellie in Polyester; and what innovations are coming from artists like the Dutch aroma jockey known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.