An antidote to the well-worn message of seasonal, ethical food, "The Branded Cookbook" is a celebration of the unsung heroes of the pantry. Behind every great cook are 20 even better products, and this is the first book to showcase the world's best food brands. Where would we be without cornflakes, peanut butter, and ketchup? Look into any pantry and you are almost guaranteed to find the following products: Hellmann's mayonnaise, Lea & Perrins Worcestershire sauce, and Coca-Cola. Such products have stood the test of time, not just due to clever marketing, but because they're extremely good. Discover fascinating stories behind the development of these iconic brands; for instance, did you know that cornflakes were invented as part of a diet for Seventh Day Adventists in order to "dampen the animal passions?" "The Branded Cookbook" is packed with exciting recipes: all that is needed is an adventurous spirit and a dash of imagination. Starting with classics like Fried Chicken with Southern Cornflake Crumb and Skippy Peanut Buttercups, the recipes quickly move on spotlight highly original recipes such as Molten Nutella Muffins, Tomato Soufflé with Philadelphia Cream Cheese, Baked Bean Cassoulet with Cornflake Crumble, Fennel and Orange Spiced Chicken with Kikkoman Soy Sauce, Irish Beef Stew with Guinness Dumplings, Sticky Toffee Tiramisu with Camp Coffee, and Frothy Coca-Cola and Banana Cake. Quirky, retro, funny, yet filled with delicious, cutting-edge recipes for the modern cook, "The Branded Cookbook" will delight foodies, food history buffs, and lovers of popular culture.

An antidote to the well-worn message of seasonal, ethical food, "The Branded Cookbook" is a celebration of the unsung heroes of the pantry. Behind every great cook are 20 even better products, and this is the first book to showcase the world's best food brands. Where would we be without cornflakes, peanut butter, and ketchup? Look into any pantry and you are almost guaranteed to find the following products: Hellmann's mayonnaise, Lea & Perrins Worcestershire sauce, and Coca-Cola. Such products have stood the test of time, not just due to clever marketing, but because they're extremely good. Discover fascinating stories behind the development of these iconic brands; for instance, did you know that cornflakes were invented as part of a diet for Seventh Day Adventists in order to "dampen the animal passions?" "The Branded Cookbook" is packed with exciting recipes: all that is needed is an adventurous spirit and a dash of imagination. Starting with classics like Fried Chicken with Southern Cornflake Crumb and Skippy Peanut Buttercups, the recipes quickly move on spotlight highly original recipes such as Molten Nutella Muffins, Tomato Soufflé with Philadelphia Cream Cheese, Baked Bean Cassoulet with Cornflake Crumble, Fennel and Orange Spiced Chicken with Kikkoman Soy Sauce, Irish Beef Stew with Guinness Dumplings, Sticky Toffee Tiramisu with Camp Coffee, and Frothy Coca-Cola and Banana Cake. Quirky, retro, funny, yet filled with delicious, cutting-edge recipes for the modern cook, "The Branded Cookbook" will delight foodies, food history buffs, and lovers of popular culture.