The Sports Fan’s All-Star Reader will quickly and generously fill a void in the book market:  a sports bathroom reader.  The sports market is rich, the bathroom reader genre proven. It’s obvious and logical to take a “bathroom reader” scoop out of the great reservoir of sports content; compile it with knowledge, voice, care, humor, and design, and unleash it upon the proven sports book market. It is the best of digested content, not the heavy New Yorker profile or the extended Sports Illustrated article, but more filling than simple trivia.

The Sports Fan’s All-Star Reader will quickly and generously fill a void in the book market:  a sports bathroom reader.  The sports market is rich, the bathroom reader genre proven. It’s obvious and logical to take a “bathroom reader” scoop out of the great reservoir of sports content; compile it with knowledge, voice, care, humor, and design, and unleash it upon the proven sports book market. It is the best of digested content, not the heavy New Yorker profile or the extended Sports Illustrated article, but more filling than simple trivia.