Blending advice with example images, this guidebook marshals the wisdom and experience of 15 seasoned professionals to present a comprehensive resource on one of the most challenging subfields in the portrait-photography genre. Chapters feature the varied approaches and practices of each photographer while covering topics such as helping children warm up to the camera, choosing clothes for subjects to wear, and how to deal with kids who simply will not cooperate. Each professional also discusses the business techniques that have helped make his or her studio successful—including tips for pricing, hiring assistants, and effective marketing strategies to reach a target audience.

Blending advice with example images, this guidebook marshals the wisdom and experience of 15 seasoned professionals to present a comprehensive resource on one of the most challenging subfields in the portrait-photography genre. Chapters feature the varied approaches and practices of each photographer while covering topics such as helping children warm up to the camera, choosing clothes for subjects to wear, and how to deal with kids who simply will not cooperate. Each professional also discusses the business techniques that have helped make his or her studio successful—including tips for pricing, hiring assistants, and effective marketing strategies to reach a target audience.