Jim Griffith and Bill Easum draw from decades of personal experience in planting new churches and consulting with supervisors and planters in new church starts. They have condensed their vast experiences down to ten points that account for the great majority of failures among church planters. For each point, the authors provide examples of the particular mistake and ways to avoid it. They speak in special sections to coaches and supervisors, showing them how to work with church planters to avoid the mistakes.

The ten mistakes point in most cases to plans made on the basis of past experiences or unrealistic models that do not fit either the particular church planter or the mission field where the church is planned. The church planter must take the initiative to do God's work as directed by the Holy Spirit, not copy a religious superstar's methods or approach the work as defined by outside sources.