Business is no longer simply business when west meets east, when you are dealing with some people who are from different cultures and have different philosophies. What it requires is a series of best informed decisions to have things done right. Opportunities will only scarcely present themselves in front of you, if not your competitors in the ever-going battles. China is now in the spotlight of global business arena in the eyes of multinational corporations who seek growth and expansion relentlessly. However, while generously pumping money on their way to China, many once ambitious business executives of these business giants are faced with poor ROI, 'shrinking' business plan, deteriorating partnership and blurred outlook on their investment at the end. Yet, not many of them are ready with good measures to remedy the situation. This is a handbook to help these executives better understand some hidden truths and realities in running their businesses in China, before western business management skills or experience starts to bear fruit for the companies and their shareholders ahead of their competition.

Business is no longer simply business when west meets east, when you are dealing with some people who are from different cultures and have different philosophies. What it requires is a series of best informed decisions to have things done right. Opportunities will only scarcely present themselves in front of you, if not your competitors in the ever-going battles. China is now in the spotlight of global business arena in the eyes of multinational corporations who seek growth and expansion relentlessly. However, while generously pumping money on their way to China, many once ambitious business executives of these business giants are faced with poor ROI, 'shrinking' business plan, deteriorating partnership and blurred outlook on their investment at the end. Yet, not many of them are ready with good measures to remedy the situation. This is a handbook to help these executives better understand some hidden truths and realities in running their businesses in China, before western business management skills or experience starts to bear fruit for the companies and their shareholders ahead of their competition.