"This really is a remarkable book. It does for human resources what Rachel Carson’s Silent Spring did for the environment. It makes you wonder why we insist on sustaining an education system that is narrow, partial, entirely inappropriate for the 21st century and deeply destructive of human potential when human beings have so much latent creative ability to offer. A brilliant analysis." Wally Olins, Founder, Wolff-Olins "Competitive advantage does not come from the Internet. It comes from leveraging creativity . All corporate leaders should read this book." Professor Richard Scase, author, Britain in 2010 "I thoroughly recommend this excellent book. Developing our latent creative ability is vital for personal and professional success. Ken Robinson gives us the signposts we need to achieve this." Sir John Harvey Jones "If you would like to start to unlock the inherent creativity that exists in every human being (including you), then start (you have to) by reading this book!" Simon Woodroffe, Founder, Yo Sushi, and former Entrepreneur of the Year "Ken Robinson’s is an original and creative mind. I can think of no better spokesperson on creativity. His views are as much directed to learning institutions as they are to industry. Out of Our Minds is a genuine challenge to complacency." Ruth Spellman, Chief Executive of Investors in People, UK "Sometimes a writer has an uncanny knack of sharply focusing something which up until then you had not seen in all its simplicity and brilliance. This book does that but at the next moment it makes connections never before imagined…Even the most obstinately prosaic and safe thinkers will be tempted out of their box by Ken Robinson’s ideas, theories and speculations. What’s more, he writes as he speaks, in a way that, magnetically and compulsively, is simply irresistible" Professor Tim Brighouse, Director of Education, Birmingham...

The element is the point at which natural talent meets personal passion. When people arrive at the element, they feel most themselves and most inspired and achieve at their highest levels. The Element draws on the stories of a wide range of people, from ex- Beatle Paul McCartney to Matt Groening, creator of The
Simpsons; from Meg Ryan to Gillian Lynne, who choreographed the Broadway productions of Cats and The Phantom of the Opera; and from writer Arianna Huffington to renowned physicist Richard Feynman and others, including business leaders and athletes. It explores the components of this new standard.
The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities...