Global warming, climate change, toxic waste, and more: it sometimes seems the environmental challenges we face are just too huge for individual actions to matter, but they're not–and here's the proof. True Green is based on the practical experience of Clean Up the World, a grassroots environmental movement that has inspired more than 40 million volunteers in over 100 countries to take action since 1993.

Whether you live in a city apartment, a suburban house, or a country farm, these simple, straightforward methods produce positive effects not just on our planet but on your pocketbook, too. For example, showering accounts for one-third of a typical home's water use, so making each shower slightly shorter results in real conservation over the long run. An average washing machine annually produces about 200 pounds of greenhouse gases, but a cold water wash can save about six pounds in emissions per cycle. Many electronic devices draw power even when "off," so actually unplugging them when not in use will save both money and electricity. Outdoors, mulching your garden can cut evaporation by as much as 70%, reducing the need to water often and conserving resources.

True Green explores six key areas where small changes can make a big difference: In the Home; In the Garden; At Work; Shopping; Travel; and In the Community. Dozens of illustrated spreads provide positive, practical, simple-to-implement tips and a summary of their environmental contribution; in addition, a reference guide to useful websites offers access to priceless additional information, global and local alike....

True Green Kids is the one book every home should have for the next generation. This vital children’s title is an innovative collection of fun and practical ways to help kids become agents for environmental change in their world.

With fresh, new strategies and a bright, friendly design, True Green Kids invites the whole family to embark on an eco-adventure through a series of fun ideas that can be applied everywhere from the living room to the local park. Underscoring its message of individual awareness and action with beautiful color illustrations and lively text, the book puts an energetic spin on conservation, making environmental stewardship exciting and empowering for young kids. With a foreword by Clean Up the World Ambassador and National Geographic Emerging Explorer David de Rothschild, this volume brings the core message that you can make a difference to a younger audience in an engaging, educational way. While primarily aimed at kids, the book also encourages the active involvement of parents, teachers, and other members of the community, making it a vital addition to every library, home, and classroom....

Now, from the authors of the quintessential how-to-go-green guide for individuals and households, this definitive do-it-yourself manual is for the working world—businesses, workers, and day-to-day life at the office. Positive and practical, True Green at Work tells everyone who holds a job, from top executives on down the ladder, how to help minimize their company’s carbon footprint. The book is accessible and actionable, with its signature, crisp design and lively text. Each page contains a single tip for reducing waste, making it easy for anyone in any job to take small steps toward a healthier planet. Suggestions run the gamut, from obvious recycling to innovative strategies that encourage sustainability.

Authors McKay and Bonnin draw on their extensive industry expertise to address corporate culture, branding, and marketing and to profile American businesses on the leading edge of green—inspiring stories that are sure to motivate any company and employee. Timely and smart, True Green at Work is one business book that will pay dividends....

True Green Kids is the one book every home should have for the next generation. This vital children’s title is an innovative collection of fun and practical ways to help kids become agents for environmental change in their world.

With fresh, new strategies and a bright, friendly design, True Green Kids invites the whole family to embark on an eco-adventure through a series of fun ideas that can be applied everywhere from the living room to the local park. Underscoring its message of individual awareness and action with beautiful color illustrations and lively text, the book puts an energetic spin on conservation, making environmental stewardship exciting and empowering for young kids. With a foreword by Clean Up the World Ambassador and National Geographic Emerging Explorer David de Rothschild, this volume brings the core message that you can make a difference to a younger audience in an engaging, educational way. While primarily aimed at kids, the book also encourages the active involvement of parents, teachers, and other members of the community, making it a vital addition to every library, home, and classroom....