Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand - a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In "Leadership Brand", Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique - and use your leadership brand to leave rivals far behind....

Famous "Work-Out" change-management tool explained by the people who helped develop it.

GE's legendary Work-Out program played a key role in the company's phenomenal success over the past decade and has been implemented in many other organizations. Now three executives and consultants who developed the original Work-Out approach at GE­­often working directly with CEO Jack Welch­­discuss the inner workings of Work-Out and their experiences at successfully implementing the program at GE.

Filled with effective assessment and decisionmaking tools, The GE Work-Out provides concrete and realistic guidance for anyone who wants to implement Work-Out and break down bureaucracy and hierarchy within an organization....

What makes a great leader?

It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any?

Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions--to crack the code of leadership. Drawing on decades of research experience, the authors conducted extensive interviews with a variety of respected CEOs, academics, experienced executives, and seasoned consultants -- and heard the same five essentials repeated again and again. These five rules became The Leadership Code.

In The Leadership Code, the authors break down great leadership into day-to-day actions, so that you know what to do Monday morning. Crack the leadership code--and take your leadership to the next level....