Tom Hopkins

Tom Hopkins

סופר


1.
Selling is really about people skills – to be successful in sales, you must be able to cooperate, have good listening skills, and be willing to put others' needs before your own. With selling skills in your arsenal, you'll be happier in a lot of areas of your life, not just in your career (although that will certainly benefit too).

But this guide is not only for traditional salespeople who want career enhancement. It's for all people, because everybody can use selling skills to change or improve their lives. This book is for you if

  • You're beginning a sales career, or just looking to brush up your skills.
  • You're unemployed and want a job, or you're employed and want a promotion.
  • You're a teen wanting to impress adults, or an adult wanting to succeed at negotiation.
  • You're a teacher searching for better ways to get through to your students, or a parent wanting to communicate more effectively with your children.
  • You've got an idea that can help others, or you want to improve your personal relationships.

Selling For Dummies is divided into sections so you can easily turn to the part that interests you most. You'll find out how to

  • Define what sales is and what it isn't.
  • Prepare for a sale – everything from knowing your clients to knowing your products – to set you apart from average persuaders and help you hear more yeses in your life.
  • Say the right words – and avoid the wrong ones – in each stage of the selling process.
  • Separate yourself from the average salesperson by staying in touch with your clients.
  • Cope with rejection, a natural part of life, no matter how skilled you become.

Whether you're starting out in sales or have been at it since the beginning of time, this guide offers great information to keep you upbeat and moving forward, allowing you to treat selling with the same joy as you treat your hobbies and pastimes....


2.
A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently...

3.
Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how.

Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to:

  • Lead a sale without being pushy
  • Read the signs of an interested potential buyer
  • Use questioning methods that close sales, time and again
  • Help clients feel good about their buying decisions
  • Keep your clients’ business and build their loyalty
  • Build long-term relationships and watch your sales grow

With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on:

  • Verbal and visual buying cues and how to recognize them
  • Choosing the best location for closing
  • Addressing concerns and creating a sense of urgency
  • Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more
  • The ten biggest closing mistakes and how to avoid them
  • Add-on selling and other ways of getting your clients to help you to build your business

Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer....







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