The Personality Code is an insightful, cage-rattling report from the frontiers of psychology and neuroscience that not only reveals why we do what we do and but also explores how we can make the most of our innate personalities.

With a gift for making sometimes arcane research accessible and practical for every reader, Bradberry, the bestselling co-author of The Emotional Intelligence Quick Book, provides the means to attain self-awareness and to read other people. Building his case with real-life anecdotes from a man who awakens from a 19-year coma to identical twins living the same life despite being separated at birth to a devious genius who cracks one of the most popular game shows in history, Bradberry shows us how to focus on and use effectively the fixed character traits that inevitably shape our destiny. THE STUDY
The book's breakthroughs are the product of a decade-long study of more than 500,000 people worldwide. The research team discovered that personality holds the clues to our talents, strengths, and blind spots, and self-awareness is the ubiquitous skill behind successful people. It isn't which personality you hold that matters-it's how well you understand yours and put your skills to good use. THE TEST
Most original and potentially most revealing, however, is the Web-based interactive component of the book that allows you to take the IDISC Personality Profiler(tm) test to discover quickly your strengths and weaknesses inherent in your personality type and learn strategies for putting your personality to work.

The revelations inside The Personality Code fly in the face of what most of us have been told our entire lives will make us successful. Decipher your code and you'll never see yourself-or anyone else for that matter-the same way again....

Unfortunately, we've all seen it happen. When faced with a problem, rather than working cooperatively to come up with a solution, your manager or colleagues come swooping in, squawking loudly, dump orders riddled with formulaic advice, and then take off, leaving you and everyone else to clean up the mess. Or—let's be honest: there may have been a time (or three) when you have been guilty of doing that very thing yourself.

While this happens in every workplace worldwide more frequently than ever, it doesn't have to. Through the story of Charlie, a seagull who doesn't understand how his management actions are holding back his flock, Travis Bradberry, Ph.D., reveals the three virtues of great leadership that he has used to help thousands of people and organizations deal with seagull managers in the workplace and, just as important, to avoid being one themselves.

Charlie the seagull is a well-intentioned manager who, when faced with new challenges after previously leading his flock to success, fails to understand how his management style is holding back, rather than helping, his team. Through our bird's-eye view of Charlie, overconfident Scott, quiet Maya, practical Yufan, and skinny, shy Alfred, we see them and the rest of the flock struggle to solve their problems while absorbing the three virtues of great leadership and teamwork along the way. This entertaining and illuminating fable will help make us all more productive, less prone to depositing messes on the heads of those around us, and more able to work effectively with those who continue to squawk at us every day.