Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can’t wait to tell their friends? How can an idea be communicated so that it catches fire in people’s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers’ imaginations....

You never again need feel powerless in the face of uncertainty, awkward with strangers, or helpless in new situations. With What's Holding You Back?, Sam Horn shows you the way to a solid sense of self-assurance that doesn't depend on where you are or who you're with. This is a practical, user-friendly program that is filled with techniques you can begin using immediately. In With What's Holding You Back? you will learn how to:

-Walk into a room full of strangers and turn them into friends.
- Be a self-coach rather than your own worst critic, able to turn mistakes into lessons instead of failures.
- Converse with comfort and never again worry about what to say.
- Go places alone and have fun instead of being intimidated.
- Spring free from the comparison trap.

With Sam Horn's down-to-earth advice, amusing anecdotes, and no-nonsense wisdom, this valuable guide will benefit anyone-- regardless of background or circumstance-- who wants to move through life with ever-present grace, serenity, and strength.
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How often have you wished you knew how to defuse the difficult people who wreak havoc on your life? Whether it's a neighbor who keeps disturbing your peace, an employer who manipulates you into unpaid overtime, a spouse who criticizes and controls your every move, a colleague who uses scare tactics to intimidate you, or a student who teases your child without mercy, Take the Bully by the Horns will give you real-life strategies stop people from taking advantage of you, including how to:

* Adopt a "don't you dare" attitude
* Refuse to play The Blame-Shame Game
* Beat em to the punch...line
* Stop paying the price of nice
* Put all kidding aside
* Act on your anger instead of suffering in silence
* Savior Self from martyrs and guilt-mongers
* Not be victimized by crazy-making Jekyll/Hyde personalities
* Adopt the Clarity Rules and Rights

With these tools, you can take back your peace of mind and your sanity. The bold suggestions in Take the Bully by the Horns will show you once and for all how to convince unfair or unkind relatives, co-workers, customers, or strangers to either behave cooperatively or leave you alone.
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