Larry Jordan

Larry Jordan

סופר


1.

Accelerate your Final Cut Studio workflow and expand your creative options by incorporating the Adobe Production Premium toolset into your projects. Adobe's Creative Suite tools are the perfect complement to Final Cut Studio, whether it is improving the look of your still images with Photoshop, monitoring your on-set video with OnLocation, or creating Flash movies for the web. This book shows you how to speed your workflow and wow your clients with practical insight, solid advice, and step-by-step instruction that will allow you to move seamlessly between the two suites.


With vivid four-color presentation throughout, renowned digital media guru Larry Jordan walks you through the best practices and techniques such as:
* Using Adobe Bridge to help you find, track, and move media into your projects
* Quickly create text transcripts of your media files using Soundbooth
* Using OnLocation to plan and monitor your productions so you don't waste time or money on set
* Retouch video, yes VIDEO, in Photoshop
* Improve your still images both in and out of Final Cut
* Use Adobe Encore to create Blu-ray Discs
* Use Device Central to test your videos on mobile devices




Larry Jordan is founder of Larry Jordan & Associates, Inc., a Los Angeles based digital media consulting company providing high-quality training on video production and postproduction for professionals and students. He is a producer, director, and editor, and an Apple-Certified trainer, with over 30 years experience with national broadcast and corporate credits. He is the author of hundreds of hours of online training and has previously authored books on the topic of Final Cut Pro. Mr. Jordan is also executive producer and host of the weekly industry-leading digital media podcast Creative Planet's Digital Production BuZZ. He is also a member of both the Directors Guild of America and the Producers Guild of America.      



* An exclusive focus on the editor's toolset
* Latest software versions
* Companion Web site featuring media examples
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2.
You have the basics of Final Cut Pro down and now you need to work faster and more efficiently in the program. With over 600 focused techniques and shortcuts, this book gives you what you need to know to blaze through your projects and work smarter in Final Cut Pro.

In Final Cut Pro Power Skills, you'll learn everything from organizing and setting up your workspace to uncovering secrets for editing and effects work to color-correction speed techniques, and more. You'll learn about Final Cut Pro 7's new features including new ProRes formats, which allows faster and higher quality editing across a wide variety of workflows; iChat theater support, which lets remote clients and collaborators see the same footage the editor sees while making changes ; new speed tools; Alpha Transitions which allows the creation of  dramatic moving matte transitions; the ability to easily deliver content to multiple devices including iPhone, iPod, MobileMe; seamless integration with the other apps in Final Cut Studio and much more.

These are the hidden techniques, the little-known keyboard shortcuts, the power skills that make the difference between getting a project done and getting in done with enough time to still have a life. ...

3.
Most film editors, whether they are working on motion pictures, broadcasts, live events, or video projects, all recognize that there is a process to editing. It involves planning, editing your story, adding transitions and effects, sweetening the audio, correcting the color, and creating the output. Apple has made it even easier to perform these tasks by combining their flagship nonlinear editor, Final Cut Pro, with other tools into a complete post-production package called Final Cut Studio.

Edit Well: Final Cut Studio Techniques from the Pros is the book that in-the-trenches editors have been waiting for. It offers a holistic approach to using the tools in Final Cut Studio for those who are responsible for a variety of tasks beyond just straight editing. Written by the preeminent experts and practicing professionals in their fields, contributors include Kevin Monahan, Mary Plummer, Mark Spencer, Tom Wolsky, and Alexis Van Hurkman, to name a few. Each chapter features each pro’s own insight on a particular tool in the Studio, whether it be Final Cut Pro, Soundtrack Pro, Motion and its 3D capabilities, or Color, a ground-breaking addition to the Studio for professional color grading.

Inside the book you’ll find:
• Practical, step-by-step techniques that cover the complete digital video workflow: editing, effects, motion, audio, color correction, and DVD authoring.
• Hard-to-find techniques on using Color and the 3D capabilities found in Motion.
• Expert insight and commentary by top professionals and trainers.
• Best-practice methods in editing, with tips on when and how to use a particular tool in real-life scenarios.
• Keyboard shortcuts to help you simplify your workflow.
• References to video tutorials and audio interviews of top Final Cut Pro editors around the world, available for free on the companion Web site.


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