The PMP Exam Cram 2, Second Edition provides PMP exam candidates a condensed and focused study vehicle. Organized for optimal learning of criccal project management steps, it covers all objective areas presented by PMI. Candidates using the PMP Exam Cram 2, Second Edition will be able to easily decipher and effectively use PMI's PMBOK. You'll also find notes, tips and cautions to extend on PMP content, and it will explain the differences between traditional methods of project management and what PMI considers to be good project management techniques. Exam Alerts will help alert you to content that will most likely appear on the PMP exam, and practice questions are found both in the book and on the accompanying CD-ROM. You'll even be prepared for last-minute studying with the Cram Sheet tearcard. Give yourself the best chance possible for a great test score with the PMP Exam Cram 2, Second Edition.

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This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

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Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action. In The Truth About What Customers Want, world-renowned customer behavior expert Michael R. Solomon brings together the 50 absolutely crucial facts and insights you must know to successfully attract and keep profitable customers. This book doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations you can actually use, no matter what business you're in, consumer or B2B. You'll discover which psychological motivations drive your customers, and how to forge deeper, more emotional relationships with them; how to drive more value from the positive associations customers already feel; how to stay "top of mind" in a crowded marketplace; and what you need to know about emerging trends like green marketing, virtual worlds, and neuromarketing. Solomon reveals how changing gender roles are impacting marketing...demonstrates how to shape your brand's personality, market by lifestyle, build brand communities and consumer tribes. ..even shows how to generate low-cost buzz via guerrilla and viral marketing. Unlike some books on customer behavior, this one's simple to use, up-to-date, and complete....