Built To Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. 

But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long-term mediocrity or worse into long-term superiority? If so, what are the distinguishing characteristics that cause a company to go from good to great?

Over five years, Jim Collins and his research team have analyzed the histories of 28 companies, discovering why some companies make the leap and others don't. The findings include:

• Level 5 Leadership: A surprising style, required for greatness.
• The Hedgehog Concept: Finding your three circles, to transcend the curse of competence.
• A Culture of Discipline: The alchemy of great results.
• Technology Accelerators: How good-to-great companies think differently about technology.
• The Flywheel and the Doom Loop: Why those who do frequent restructuring fail to make the leap.

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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.

The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.

A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.

The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

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"Good to Great is about turning good results into great results; Built to Last is about turning great results into an enduring great company." so write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.

Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day, as start-ups, as midsize companies, and as large companies. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"

Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished outstanding companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

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"Whether you prevail or fail, endure or die, depends more on what you do to yourself than on what the world does to you."—Jim Collins

Decline can be avoided. Decline can be detected. Decline can be reversed.

Amid the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?

In How the Mighty Fall, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course.

By understanding the stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom. As Collins' research emphasizes, some companies do indeed recover—in some cases, coming back even stronger. As long as you never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.

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Building upon the concepts introduced in Good to Great, Jim Collins answers the most commonly asked questions raised by his readers in the social sectors. Using information gathered from interviews with over 100 social sector leaders, Jim Collins shows that his "Level 5 Leader" and other good-to-great principles can help social sector organizations make the leap to greatness.

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Every summer, in ten small towns across Cape Cod, the finest college baseball players in the country gather in hopes of making it to"The Show." The hopes are justifiably high: The Cape Cod Baseball League is the best amateur league in the world, producing one out of every six major league players, from Nomar Garciaparra and Frank Thomas to Jeff Bagwell and Barry Zito. Jim Collins chronicles a season in the life of one team-the Chatham A's, perhaps the most celebrated team in the league. Set against the backdrop of a resort town on the bend of the outer Cape, the story charts the changing fortunes of a handful ?of players battling slumps and self-doubt in their effort to make the league playoffs and, more importantly, impress the major league scouts. We learn about everything from the physics of wooden bats and the physiology of elbows to the psychology of slumps and the lure of drugs. In the course of a single dramatic season, with euphoric wins and devastating losses, we come to know the intricacies of the major league scouting network and the rapidly changing profile of major league baseball.

In the tradition of The Boys of Summer, The Last Best League is about dreams fulfilled and dreams denied, about Cape Cod and the rites of summer, and about the way one small town grows to love a group of young men coming of age in America.

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Every summer, in ten small towns across Cape Cod, the finest college baseball players in the country gather in hopes of making it to"The Show." The hopes are justifiably high: The Cape Cod Baseball League is the best amateur league in the world, producing one out of every six major league players, from Nomar Garciaparra and Frank Thomas to Jeff Bagwell and Barry Zito. Jim Collins chronicles a season in the life of one team-the Chatham A's, perhaps the most celebrated team in the league. Set against the backdrop of a resort town on the bend of the outer Cape, the story charts the changing fortunes of a handful ?of players battling slumps and self-doubt in their effort to make the league playoffs and, more importantly, impress the major league scouts. We learn about everything from the physics of wooden bats and the physiology of elbows to the psychology of slumps and the lure of drugs. In the course of a single dramatic season, with euphoric wins and devastating losses, we come to know the intricacies of the major league scouting network and the rapidly changing profile of major league baseball.

In the tradition of The Boys of Summer, The Last Best League is about dreams fulfilled and dreams denied, about Cape Cod and the rites of summer, and about the way one small town grows to love a group of young men coming of age in America.

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