We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable.  True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good.

The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably.  It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt....

Some say it’s science; John Grant says it’s bogus. Fans of the hard facts will welcome this engaging follow-up to Discarded Science and Corrupted Science. Grant takes a hard and lively look at pseudoscience, speculating on whether it’s just entertaining folly or (as many scientists believe), a threat to civilization. He touches on New Age twaddle, from Deepak Chopra to The Secret; the so-called power of crystals; crypto-creatures; the “UFO phenomenon” in all its glory; and those who interpret the Bible as accurate science, history, and prophecy. This will generate enough controversy to guarantee plenty of debate…and reviews!